Search Engine Optimization:
Why Search Marketing Will Continue Growth
Monday, June 06, 2005 - 08:13 PM
An interesting article from the Washington Post takes a look at what makes Google such a success.
An interesting article from the Washington Post takes a look at what makes Google such a success.
Link: Washington Post
The story is not just about the astounding growth of Google, but also the growth of the entire search marketing industry. One paragraph explains just about everything...
...the case for the Google boom is that this isn't advertising of the old kind; it's a reinvention of the business. Old advertising was predatory, militaristic almost: There were "campaigns" to "target" passive consumers; the objective was to score "hits" on them. Googletising is an altogether gentler art. Ads aren't directed at consumers. They are directed by them.
Bingo! Search marketing will continue to grow because it is one of the few cost-effective forms of advertising that actually responds to the needs of consumers at the precise point they show an interest.
Note: About the Author:
Andy Beal is Vice President of Search Marketing for WebSourced, Inc and www.KeywordRanking.com, the global leader in professional search engine marketing. Highly respected as a source of search engine marketing advice, Andy has had articles published around the world and is a repeat speaker at Jupiter Media's Search Engine Strategies conferences. Clients include NBC, Lowes Home Improvement, Alaska Airlines and Experian.
You can reach Andy at andy@keywordranking.com and view his daily SEO blog at www.searchenginelowdown.com.
