Online Promotion:
Sales Letters That Sell! by David A. Wells
Thursday, May 12, 2005 - 05:48 PM
Have you ever sat down to write a
sales letter and been at a complete loss where to start? It happens to all of us.
Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.
The best place to start is with
research. You want to know everything you can about the product or products you?re selling. At this point you?re interested in specific information.
The details are vital. You want to understand and be able to clearly and thoroughly describe every aspect of the program you?re writing for.
Print your notes on a few sheets of paper so you have them when you?re ready to begin writing.
Next you want to do some research on your target market. Again the specifics are important.
Start by defining the characteristics of the typical prospect who would benefit most from your product. Be as thorough as possible.
What problem will your product solve for your client? Get inside their head. See the whole loan process from their point of view. Constantly ask ?why would they want to do this??
Note: About the Author
Author of The Mortgage Broker Book. An Insiders Guide to Success for Ambitious Mortgage Brokers. www.Mortgage-Millions.com
