Search Engine Optimization:
How MSN and Yahoo Sells Your Traffic by Nicholas Dixon
Thursday, May 12, 2005 - 05:35 PM
By Nicholas Dixon
The Island Marketer
Yes, it really happens. Now you might find it hard to believe but
you will understand after I explain.
Prior to late 2004, Google undisputedly ruled the search engine
world. During the second half of the year things took a dramatic
turn when Yahoo and MSN decided to challenge the Big G for some
of their lucrative market share.
Search engines are a big source of revenue especially when it
comes to advertising and for many this is their bread and butter.
With the emerging prominence of both Yahoo and MSN, advertisers
have more channels through which to advertise their goods and
services.
What marks Google apart from it?s two big rivals in this area is
the way they display their ads. They deliver their ads through a
system called Adwords which is unobtrusive to viewers. The ads
are placed to the right to clearly distinguish them from the
search results. Occasionally they will place ads above the SERPS.
Note: About the Author
Nicholas Dixon is a Jamaican webmaster, writer and affiliate
marketer. Visit my blog for feature articles from select
article writers at http://WWW.Oceanroc.Blogspot.com
